Mateusz Czerwinski

Please tell us about your organisation?

Warsaw Convention Bureau, as a part of W arsaw Tourism Organization, is responsible for promoting Warsaw as an attractive and professional meetings destination. Our priority objective is to acquire significant congresses and events for the city, but we also provide impartial and expert advice on local venues, hotels, PCOs & DMCs to every meeting planner interested in the capital of Poland. Warsaw Tourism Organization is a public-private association established by Warsaw City Hall as a dialog and cooperation platform for local tourism industry.

How was the year 2014 for your business?

In January 2014 Warsaw CvB was moved from the city hall structures to Warsaw Tourism Organization. Now that the year has past, we clearly see that there could be no better solution for a destination management organization like ours.

We have become more independent, more flexible and what is very important: more reliable for our partners and stakeholders. Our biggest success of 2014 was bringing MCE Central & Eastern Europe to Warsaw. The event that’s going to be held in February 2015 is the most important B2B workshop in CEE, with huge promotion potential for the destination. It’s going to be first MICE event bringing more than 100 hosted buyers to Warsaw and we won the destination contest only because we are part of public-private organization, with all its mentioned benefits.

What would be the growth marketing and business development strategy for 2015?

We are going to focus mainly on acquiring big conferences and congresses for 2017-2020 as we believe it should be an ultimate goal of every DMO willing to increase the impact of MICE industry on local economy by building and developing sustainable relationship with its business stakeholders.

How do you see Expo 2020 as a growth prospect for your business?

opportunity to showcase its science, business and cultural potential to the most influential international audience. 2020 will definitely be special, as many development strategies are going to conclude that year, so Dubai is going to be a perfect place to present impressive results of fast yet stable development of Poland since regaining independence in 1989.